As small business owners across the country continue to face uncertainty amid the ongoing effects of the COVID-19 pandemic, Verizon announces a number of initiatives to support their recovery and aid in their survival through the pandemic and beyond.
As the company brings communities across the country together for The Big Concert for Small Business, the ultimate Super Bowl LV after-party supporting small business, The Tampa Bay Buccaneers emerged Super Bowl LV champions!
The company commits $10 million to provide grants to small businesses through LISC, a national nonprofit that invests in affordable housing, economic development, health, education and jobs nationwide, and will launch a customized multi-week training program for small business owners and entrepreneurs, offering tools, technology and resources. These initiatives are part of Citizen Verizon, the company’s responsible business plan for economic, social and environmental advancement.
“For small business owners today, we know that opening a digital front door is as important as a physical one,” said Tami Erwin, CEO of Verizon Business. “This multi-year effort underscores the role financial assistance, technology and training will play in rebuilding small businesses for both short-term and long-term economic recovery.”
To kick off the program, Verizon is producing The Big Concert for Small Business, the ultimate after-party for Super Bowl LV on Sunday, February 7 at 11:00 p.m. ET. Hosted by Tiffany Haddish and featuring performances by Alicia Keys, Brandi Carlile, Brittany Howard, Christina Aguilera, Eric Church, H.E.R., Jazmine Sullivan, Luke Bryan and Miley Cyrus, the concert will be livestreamed on Yahoo, Fios, @Verizon on Twitter, Twitch, YouTube and TikTok, and broadcasted on BET, CBS Sports Network, CMT, MTV2 and MTV Live, as well as aired on iHeart and Sirius. The event is curated and produced by Roc Nation.
“Small businesses are so important and we need to do whatever we can to keep them alive; our communities can’t recover without them,” said Alicia Keys. “I’m excited to be partnering with Verizon and the rest of these amazing artists to not only be able to take the stage and bring that good music and light but to do it for such a meaningful cause.”
“When we launched Pay It Forward Live, the weekly entertainment series that supported small businesses last March, we had no idea the need for help would still be so critical almost a year later,” said Diego Scotti, CMO, Verizon. “We made magic happen by collaborating with the entertainment industry and mobilizing the public, impacting thousands of businesses. We’re doing it again, in an even bigger way, with the Big Concert for Small Business, bringing people together after Super Bowl LV to help the small businesses that are the heart of the American economy.”
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